Why own a DIY Depot franchise?
By using the power of recognition of the DIY DEPOT Brand, your customers will associate you with the leading building materials and hardware group in South Africa. The added value of being affiliated with the DIY DEPOT Group is that your customers will experience world class service as a result of having outstanding product, solutions and knowledge and offering expert advice and value for money.
By combining the buying power of more than 140 stores nationwide, DIY DEPOT is in a position to offer you competitive deals on quality product in the DIY, Home Improvement, Building Material and Garden Markets. This allows you, as a member to be extremely competitive whilst ensuring a healthy margin.
DIY DEPOT not only continues to build the power and pull of the brand through dedicated carefully planned product promotions, the business has a focused, multi-media brand development and maintenance strategy.
The product promotions in the business consist of carefully selected merchandise that is promoted at competitive prices whilst retaining a volume related margin for the store. The result is an increase in the number of customers to your store who have been enticed to experience your range of product, service, advice and potentially increase their spending in your store on that particular visit and in the future.
DIY DEPOT keeps up to date with trends in the market place and as such is committed to developing all the facets of communication platforms and media including the new technologies like Mobile and Social Networking. Together with a dynamic website, the digital media, coupled with the product promotions and brand advertising through magazines and where possible radio and TV, makes a powerful marketing package for the members.
There are numerous other benefits offered like group credit card rates for stores, annual rebates for purchases through the DIY DEPOT Group, DIY DEPOT IT Support, as well as continual innovation and improvements made at a national level in areas that potentially add value to and reduce costs for the members and the DIY DEPOT Businesses.
Click here to enquire about owning a DIY DEPOT store.